A Letter from Our Executive Director

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Dear Friends of New Name,

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After much prayer and careful discernment, New Name will be closing its doors on January 1, 2027. This marks the end of a season of ministry, but it is not the end of the work God began through so many of you.

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Since 2009, New Name has had the privilege of walking alongside women who have been exploited or trafficked, offering the love of Jesus through safe and lasting relationships. We have cried with these women, prayed with them, and celebrated with them. Every one of those moments was made possible by people like you.

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To our volunteers, prayer partners, churches, ministry partners, and everyone who found a bridal gown or donated one through our Bridal Boutique: THANK YOU! Your faithfulness sustained this ministry for almost two decades, and we will never take that for granted.

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We are grateful to share that this work will carry on through The Yada Project, a 501(c)(3) nonprofit that supports local survivors of human trafficking and exploitation while working to prevent exploitation before it begins. The Bridal Boutique by New Name will be entrusted to Yada, where its proceeds will continue to serve survivors. Many of our volunteers will keep serving alongside the Yada team, and we warmly invite anyone who has served or given through New Name to consider doing the same. You can learn more at theyadaproject.com.

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To the women we have come to know and love: you are not being left behind. You remain seen and cherished, and the relationships you have built with our volunteers do not end today.

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We hold tightly to the promise that “Jesus who began a good work in you will carry it on to completion” (Philippians 1:6). We believe that is true for this ministry, and for every woman it has touched.

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In Christ,

Anne Polencheck
Executive Director, New Name